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Brand Builder

Feb 19, 2019

Stop me if this sounds familiar:

You’re a brand new employee at a company that values teamwork and collaboration. Eager to prove yourself, you come out of the gate swinging. You do good work early on, and garner a reputation as a high contributor and team player.

This reputation results in more people from across the...


Feb 11, 2019

The first thing you notice about Watermelon Road is that it's a beautiful product.

From the pastel packaging to the vibrant strips of fruit jerky itself, Watermelon Road almost looks tailor-made for Instagram.

Turns out it's no accident - and a big reason why the product has resonated with consumers.

This week on Brand...


Feb 4, 2019

Wellness can sometimes be a confusing space, with dubious or contradictory claims, and even pseudo science.

Which is a shame - because focusing on health and wellbeing is one of the best things anyone can do.

This week on Brand Builder we have two people who are helping consumers and entrepreneurs navigate the sometimes...


Jan 28, 2019

You know we’re all about company culture on Brand Builder - because brand is culture and culture is brand.

In that vein we have a very special episode this week.

It’s a conversation between two extraordinary leaders about a very specific cultural topic - one that will help you become a better leader, and build...


Jan 21, 2019

This week on Brand Builder. Protes, the pea-protein infused chip that’s pushing the envelope when it comes to functional food.

Co-founder and CEO Krik Angacian is a self described “no-B.S. guy” - and that trait actually shows up in the brand. Protes is all about transparency. They don’t claim to be anything...